How to make sure your company has the best business plan

I want you to take a moment to review the following terms.

If you don’t, you’ll miss out on great business ideas.


Your company’s CEO: this is a big one, and one that’s really easy to miss.

If your CEO is a little too smart for his own good, then he’s not a great fit.

I’d suggest avoiding him.


Your team: This is a lot harder to define.

But it’s definitely a part of the puzzle.

A team is comprised of many people, and they need to be well-connected to each other.


Your customers: This could be a tricky one.

You can talk to the customer base in many different ways, but one of the best ways to build a solid, well-designed customer-focused business plan is to focus on the key elements that will drive that customer.


Your product: I’d avoid using the word “product.”

I mean, sure, this is the product that you sell to your customers.

But that doesn’t mean it’s a product you should build.

That’s a very hard distinction to make, and it’s one you might not even realize you’re making.


Your people: If you have lots of employees, it can be easy to overlook the importance of building relationships with those people.

But a good team will work hard to make a positive impact on the people they work with, and that’s what they’ll build with their customers.


Your competitors: You want to be a leader in the field, so you want to have good products.

If someone else is going to do it, you have to do your part.


Your business model: If your business model is too expensive, then your product will fail, and your competitors will be able to undercut you.


Your budget: If it’s too small, then you’ll never make a profit, and you’ll lose customers.


Your brand: You can always sell it better, but you can’t build a good business with a bad brand.


Your management: You should be able have a solid team, and if you can do it all at once, then it should work out fine.


Your marketing: You’ve got to keep a good reputation in the marketplace, so if you’re not doing it right, you’re going to be doing it wrong.


Your social media: You’re not building a Facebook, and Twitter and LinkedIn aren’t building a Google, so it’s going to take you some time to grow your network.


Your legal: The laws are changing, and there’s no one in your company who knows everything.

That means your best strategy is to hire someone who’s really good at the law and then have them help you out.


Your technology: If everything else is in place, your customers will keep buying, so your business should be successful.


Your salespeople: I’ll never forget the salespeople at a store that I was working for.

I’ve worked with hundreds of people at my store, and every one of them was amazing.


Your employees: If there’s any one person who can’t handle a difficult sales or customer relationship, then the rest of your team is going be a complete mess.


Your revenue: You know how it feels to be on the bottom?

You can’t do anything right, and then your company starts losing customers.


Your products: The best products make the world a better place, and the best products sell better.


Your relationships: If someone isn’t on your team, you might have a difficult time building trust with that person.


Your leadership: You need to build trust with your team so that you can grow your business, and not just survive.


Your talent: If everyone on your company is just too smart to be good at anything, then what are you really doing here?